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Connecting Marketing Calendar with Google Analytics

Connecting Marketing Calendar with Google Analytics

Please note that Marketing Calendar only supports integration with Universal Google Analytics. You can check here how to identify which property you're trying to connect. 

If you run campaigns with UTMs, you can add these tags to your campaign tasks in Marketing Calendar and track how your campaign performs in the Performance tab of the tool.

Note: Marketing Calendar is currently only available to users with Guru and Business subscriptions.

How to Connect Google Analytics to Marketing Calendar

To connect, go to your Marketing Calendar and find the Campaign tab related to your UTMs. Once you are viewing a campaign, select Performance. Click the button that says GA Settings.

Performance report in the Campaigns tab with a red arrow pointing to the GA settings button.

Then you will be asked to connect your GA account and select the UTM tracking code from a drop-down menu. UTMs from your campaigns will be found here. Select one and then the report will populate with data about traffic from your specified campaign.

Performance report in the Campaigns tab with a red rectangle highlighting the UTMs pulled from Google Analytics at the top of the report.

For more information on using the Marketing Calendar, check out the tool's user manual.