Semrush vs. Moz
Go beyond rankings. Get results.
Moz gives you SEO basics. Semrush brings the full digital toolkit—AI visibility, advanced SEO, content, PPC, and social—in one platform.
Let’s see how they stack up, so you can choose the one built for real marketing impact.
Trusted by
How Does Semrush Compare to Moz?
Both platforms are powerful, but there are some key differences.
| AI optimization | Semrush | Moz |
| Visibility tracking in AI tools (ChatGPT, Google, Perplexity) | Limited to Google AI Overviews | |
| Brand sentiment analysis | ||
| Competitor AI visibility benchmarking | ||
| AI optimization recommendations | ||
| LLM prompt tracking | ||
| Keyword research & analysis | ||
| Keyword database | 26.7B keywords | 1.25B keywords |
| SERP analysis | ||
| Search intent analysis | ||
| Position tracking (including local) | ||
| SERP features analysis | 49+ | 16 |
| Personalized keyword metrics | ||
| Historical data | Dates back to 2012 | Dates back up to five years |
| Technical SEO | ||
| Site audit | ||
| JavaScript rendering | ||
| Core Web Vitals | ||
| Log file analysis | ||
| Paid advertising | ||
| PPC keyword research | ||
| AI-powered ad creative generator | ||
| Competitor ad campaign analysis | ||
| PLA research | ||
| Local SEO | ||
| Listing management | ||
| Review management | ||
| Local rank tracking | ||
| GBP optimization | ||
| Social media | ||
| Social media analytics | ||
| Post scheduling | ||
| AI-powered content creation | ||
| Competitor monitoring | ||
| Link building | ||
| Backlinks database | 43 trillion links | 45.5 trillion links |
| Link profile analysis | ||
| Anchor text data | ||
| Link outreach management | ||
| Content marketing | ||
| Topic finder | ||
| Content brief generator | ||
| AI article generator | ||
| Content optimizer | ||
| Plagiarism checker | ||
| Reporting and integrations | ||
| Custom report builder | ||
| White label reports | ||
| App marketplace | ||
| Additional features | ||
| Market research | ||
| Audience research | ||
| Competitor analysis | ||
| API access | ||
| Pricing | Varies by toolkit. SEO Toolkit starts at $139.95 | Varies by product. Moz Pro starts at $49/month. |
Note: Data as of May 2025. Notice an error in our comparison data? Please let us know.
Here’s why marketers love Semrush
“I've been using Semrush for 7+ years now and heavily rely on it to help me move whatever site I'm working on to the top of Google.”
Casey Camilleri MarxDigital Marketing Director, Nlyte Software
“What I appreciate most about Semrush is that it covers all areas of search with its tools, so I can have a 360-degree view of my projects.”
Esther GiménezSenior SEO & UX Consultant, Annalect, Omnicom Media Group
“If you ask an agency to deliver 10x organic search growth through content, they will assign a large team to your project. Our content team, in contrast, runs activities with Semrush without having an army of people specialized in SEO.”
Fabrizio BallariniResponsible for SEO, Wise
“When it comes to pure value, Semrush wins. That’s mostly because you get a fully-featured SEO software suite AND Google Ads software for the same monthly price.”
Brian DeanFounder, Backlinko
Users Give Semrush Top Ratings
4,5 out of 5