Free Title Generator: Powered by AI

Short answer: As many as you can think of.

An effective title tells the reader what to expect on the rest of the page. As such, these titles generally mirror the format, focus, or voice of the content itself.

Here are a few common headline types:

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  Command or CTA headlines: These headlines tell the reader what they can learn or do as a result of the content

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    “Write Better Titles with This New AI Tool”

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  List headlines: Used primarily for listicles, these titles tell the reader what ties each item together

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    “10 Vegetarian Recipes You’ll Love”
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    “5 Ways To Improve Your Content Fast”

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  Ranking headlines: Similar to list headlines, these headlines are ideal for making recommendations to readers

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    “10 Best Books of the Year”

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  Pain point headlines: Specify the issue or pain point the reader can resolve by reading the content

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    “Stop Missing Your Deadlines”

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  Result-oriented headlines: Similar to pain point headlines, these titles tell the reader what they stand to gain by reading

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    “Increase Your Blog Traffic”

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  Instructional headlines: Otherwise known as “how-to” headlines, these are ideal for content that illustrates a step-by-step process

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    “How To Troubleshoot Your Computer”

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  Guides or explainers: Typically long reads that cover a broad topic in detail

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    “Ultimate Guide to Content Marketing in 2022”
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    “Everything You Need To Know About PPC”

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  Comparisons: Ideal for product reviews and similar topics where two things are evaluated against one another

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    “WordPress vs. Drupal”

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  Question headlines: Headlines that specify which question the article aims to answer

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    “How Do I Make Money Blogging?”

Attention-grabbing or engaging titles share a few key characteristics:

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  Direct: They let the reader know exactly what to expect in the article
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  Actionable: They make the expected value or takeaway clear from the very beginning
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  Catchy: They include a hook to inspire curiosity
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  Accurate: They align well with the rest of the content
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  Optimized: They include the target keyword

What does this mean? Let’s say you’re writing an article about incorporating content optimization tools into content writing. An effective title might be:

“5 Ways To Improve Your Content Writing with Optimization Tools”

Why is this effective? Because:

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  The article’s topic, structure, and value are made clear right away
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  Teasing “5 Ways” intrigues the reader that there’s more to learn by clicking
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  It includes the keywords “content writing” and “optimization tools”

The amount of headlines you need depends on a few factors:

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  What content you’re working on
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  How you plan to promote it
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  Your writing and revision style

For example, if you’re creating a single blog article, you might need one to three workable options:

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  An H1
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  A meta title to appear at the top of the browser and in search results
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  A social media title (for the image associated with your link, when readers share it)

Depending on your strategy (not to mention your character limits), you might either use the same title in all three spots or develop three unique options.

Not sure how to come up with enough titles? Here’s a simple five-step strategy:

1. 1
   Create a list of as many titles as you can think of, ideally far more than you need (AI Title Generator is super helpful for this step)
2. 2
   Review your list and delete the ones you definitely don’t like
3. 3
   Eliminate or combine similar-sounding titles so that only the best variations remain
4. 4
   Ask your peers ( marketers, writers, or your editor) to choose their favorites of the ones that remain
5. 5
   Once you’ve got your final options, polish them up to use

In most cases, the ideal title is between 50 and 60 characters long. Why? Because then the title is unlikely to get cut off when it’s displayed in search results.

However, you might have a little bit of flexibility on other platforms. For example, if your site’s layout is designed for long titles, you may have room for creativity. In that case, it’s best to test different lengths to see what performs best for your audience.

If you’re promoting on different channels with unique length requirements, consider creating unique headlines, optimized for each platform.

Short answer: It depends on your target audience, the platform, and your promotional strategy.

In some cases, you’ll need to come up with alternate titles for technical reasons, like strict character limits.

However, you might also want to vary your titles for strategic reasons.

Think of it this way: If you’ve optimized your article for organic search, does that mean it will automatically perform well on LinkedIn? Not necessarily.

Optimize your performance on every channel by testing it, gathering data, and recreating your most successful strategies.