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Traffic Analytics

Reveal your competitors’, prospects’, and potential partners’ website traffic with the SEMrush Traffic Analytics tool.

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Analyze any website performance

Set benchmarks

Get marketing
insights

Check Website Traffic Metrics

Traffic Volume

  • Analyze any company’s website performance in dynamics
  • Compare traffic volume of your competitors or potential partners
  • Define leaders and up-and-coming players
  • Monitor trends
  • Learn the desktop vs mobile traffic ratio and user engagement
Reveal Any Website’s Traffic

Website Audience Insights

  • Compare your competitors’ audience with yours
  • Evaluate potential growth
  • Discover users’ preferences
  • Detect effective media placements and partnerships
  • Find platforms to connect with potential customers

Explore any company’s Offering, Campaigns, and Conversion with Top Pages

  • Determine top products and services, and categories on competitors’ websites
  • Reveal focus of your competitors’ digital campaigns
  • Identify the most popular blogs and content topics
  • Create relevant co-marketing assets for partners’ platforms
Discover Top Pages

Analyze Website Performance in Detail

Traffic Journey

  • Reveal the best-performing digital marketing channels
  • Get an idea of any company’s expenses on organic and non-organic promo
  • Identify your competitor’s business connections, affiliates, and your potential backlink providers
  • Figure out if a future partnership or placement can be valuable for you

Traffic Geo Distribution

  • Locate top countries where your competitors and partners are active
  • Compare any company’s online performance in different regions
  • Get new ideas and a sound foundation for broadening your presence

Subdomains

  • Check which sections of a researched website acquire most of the traffic
  • Get a list of your competitors’ most popular product categories and blogs
  • Check website traffic stats for each regional market separately

Bulk Traffic Analysis

  • Analyze up to 200 companies’ websites at once
  • Get benchmarks
  • Evaluate potential partners in bulk
  • Prioritize media platforms for futher outreach
Analyze any website’s traffic in detail
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Support Your Decisions with Website Traffic Data

Track your competitors

Evaluate strategies and tactics on various channels

Monitor traffic trends

Evaluate performance of organic and paid search, referrals, and social media

Discover new markets and niches

Explore opportunities for business expansion

Understand customers’ online behavior and media consumption

Refer to the Traffic Analytics reports for audience insights

Qualify leads, prospects, and potential partners

Make decisions based on Traffic Analytics data

Check Out Traffic Analytics and See Through Your Competition

Get free trial

E poi?

Extend your view of the competitive landscape

Market Explorer

Scout out the market situation before entering a new niche and find your place among the top players

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