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Market Explorer

Reveal top players in any industry, analyze a new market or niche, and get in-market audience insights. Enter one website to map out the entire competitive landscape.

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Get Data for Your Go-To-Market Strategy

Reveal your competitors in any market

Compare their online market shares and growth rate

Analyze seasonal market trends and evergreen strategies

Map Out the Competitive Landscape with the SEMrush Growth Quadrant

  • Detect Leaders, Established Players, Game Changers, and Niche Players
  • Compare growth rates of individual players and the entire market
  • Assess your chances and costs of entering a new market
Explore the Growth Quadrant

Set Benchmarks for New Markets and Existing Niches

Market Traffic Overview and Top Players’ Online Shares

  • Get an instant competition overview by entering just one website
  • Study more than your direct competition — discover your indirect and aspiring rivals
  • See a full list of websites competing for online visibility in your niche (All Market)
  • Pinpoint the domains that jeopardize your entered website’s popularity the most (Narrow Focus)
  • Rank websites by the share of visits they get from the total market traffic

Traffic Trends: Total Market vs Chosen Competitor

  • Observe peaks and declines in the total market traffic
  • Discover the market volatility season by season
  • Get to know any possible shift in demand by a single look at the changes in the volume of traffic
  • Compare the dynamics of one company’s website traffic to the total market metrics

Traffic Generation Strategies and Growth by Sources

  • Break down the total market’s digital marketing mix
  • Compare it to the chosen player’s traffic generation strategy
  • Reveal which traffic sources contribute to the highest growth
  • Benchmark a selected website’s growth in specific channels to the market standards

Audience Interests and Demographics

  • Study the topics that attract the most users in the researched segment and thus are worth targeting
  • Check whether female or male customers are more active in your niche
  • Learn the average age of consumers in the researched field
  • Compare a chosen competitor’s audience to the entire market’s demographics

Relevant Sites’ Traffic Distribution in Dynamics

  • Get a list of top players selected by their volume of total, direct, referral, search, social, and paid traffic
  • Broaden your perspective to “All Market” or concentrate on “Narrow Focus” for a niche overview
  • Investigate traffic-generation strategies of the market leaders
  • Outline competitors’ market shares by their performance in online channels
Analyze the competitive landscape in any market
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Analyze Your Custom Market in Detail

  • Research website traffic trends in your custom market
  • Compare key players’ traffic generation and social media distribution strategies
  • Understand your custom market audience characteristics
  • Find leaders in each of the digital marketing channels

Support your business and marketing decisions with market data

Analyze new markets and niches

Explore the market situation in a foreign country or a new niche before expanding your business there

Set the industry benchmarks

Discover industry standards and top players’ records to know what marketing metrics to look up to

Gain in-market audience insights

Research your target market inside out to stay on top of their interests and add relevant hooks to your future campaigns

Check out Market Explorer and find new market opportunities

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What’s next

Gain insight into any website’s traffic

Traffic Analytics

Explore the traffic generation strategies of your competitors, prospects, and potential partners

Learn more