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Content Marketing Tools

Create and execute a powerful data-informed content strategy based on your audience's needs. Combine creativity and analytics on each step of your workflow, from ideation to creation, optimization and measurement

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  • Topic Research

    Discover dozens of content ideas to create engaging content that resonates with your audience. Find popular topics, headlines, and questions asked online to draw up a successful traffic-driving editorial plan.

    Topic Research
  • Marketing Calendar

    Manage content strategies, plan editorial calendars, and collaborate with your team. Be on track with all your content marketing activities at every level, from a campaign to each of your colleagues' tasks.

    Marketing Calendar
  • SEO Content Template

    Generate a custom brief for SEO-friendly content in a few clicks that will drive organic traffic to your website. Get actionable recommendations based on your top 10 rivals in Google that target your keywords.

    SEO Content Template
  • SEO Writing Assistant

    Check your SEO score and originality, improve your readability, and adjust the tone of voice to write an exceptional piece of content. Get actionable tips in your Google Docs or WordPress account on the go.

    SEO Writing Assistant
  • Brand Monitoring

    Find the most relevant platforms for content distribution, spot industry influencers, and evaluate potential reach. Track your and your competitors’ brand mentions online, including forums and social networks.

    Brand Monitoring
  • Post Tracking

    Measure the performance of your external publications or your competitors’ articles. Track social engagement, backlink count, referral traffic coming to your website and keyword daily rankings of your content.

    Post Tracking
  • Content Audit

    Analyze your content assets to discover your top articles and identify which ones require an update. Customize your content audit based on real-time metrics from SEMrush, Google Analytics and Search Console.

    Content Audit
Hana Bednarova on SEMrush content marketing tools

Hana Bednarova

Founder of Bednar Comms, Digital PR Specialist

I use Topic Research almost every day when searching for ideas and validating campaign topics that I would like to focus on.

Gill Andrews about SEMrush content marketing toolkit

Gill Andrews

Copywriter and Web Consultant

Running reports on several tools, creating spreadsheets, digging through endless columns of numbers – this sounds like some major undertaking you would need to take 3 days off for. You just want to know which content pieces you could optimize to get more organic traffic, right? And that’s exactly what the Content Audit tool tells you.

Jason about SEMrush content tools

Jason A. Howie

Director of Demand Generation & Marketing Operations at Ambra Health

Not having to use Google Sheets anymore saves my marketing team time and energy every day. Further, being able to share the Marketing Calendar with external departments enables transparency and visibility into upcoming campaigns and programs.

Andrew Bruce Smith reviews SEMrush content marketing tools

Andrew Bruce Smith

PR, Social Media, SEO & Analytics Consultant

SEMrush’s Content Template and SEO Writing Assistant are great, practical tools for helping to focus content creation efforts on things that are more likely to deliver higher expected value.

Create Content that Drives Results with SEMrush Content Marketing Tools

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