Admoon Google Ads agency

Sfida

Baldano, an immigration services agency, aimed to expand its digital marketing strategy by utilizing Google Ads, adjusting campaigns to different regions, optimizing advertising budgets, and selecting precise keywords for better search engine visibility.

Soluzione

We implemented a comprehensive digital marketing plan, targeting clients' needs with Google Ads campaigns, tailoring campaigns to specific regions, managing budgets, and optimizing keywords for effective visibility and engagement.

Risultato

Baldano's digital marketing was improved through strategies such as improved landing pages, using negative keywords to filter out irrelevant traffic, and creating compelling ad copy tailored to the audience, testing different versions to find the most effective messaging.

Sfida

The client reported a history of ads being placed against Google's policies, resulting in a significant waste of budget. After checking the campaign, it was discovered that the ad copy was disapproved by Google, posing a high risk of account suspension.

Soluzione

The campaign was developed using accurate keyword research, Google's rules-compliant keywords, and ad text that effectively conveyed the message, while maintaining compatibility with the client's site and preventing unrelated searches and wasted money.

Risultato

The client successfully executed a well-crafted campaign, reducing the risk of account suspension and saving up to 26% on marketing costs, ensuring high client satisfaction.

Sfida

Upon reviewing previous campaigns, we identified weak landing pages and poorly selected keywords as primary issues, resulting in budget wastage and compromised campaign performance.

Soluzione

To address these challenges, our strategy revolved around developing trustworthy landing pages, selecting targeted keywords within the client's budget constraints, and crafting compelling ad copies with clear and persuasive calls to action.

Risultato

The strategy was executed meticulously, resulting in a 36% increase in click-through rate and a 13% increase in ROI, leading to cost savings for the client and enhanced campaign effectiveness.