Trafiki Digital Marketing

Sfida

When the client came to us, their PPC account was being managed by another agency. However, we secured an opportunity to audit their advertising account and identified areas of wastage spend, alongside some good opportunities to increase spending and improve results.

Soluzione

We conducted an in-depth audit of the client's account, remedied its inefficiencies, and then started getting the new campaigns live. During this time, we undertook the following tasks: - Account restructure - Reconfigured Conversion tracking - Introduced new campaign types - Ad copy optimisations

Risultato

Within 8 months, our new-and-improved campaigns dramatically increased yearly revenue from £13 million to £18 million when compared to the previous period!

Sfida

Our Fintech client faced stagnation in user growth and engagement. Challenges included low app download rates, high customer acquisition costs, and underperforming user retention strategies, hindering their market competitiveness and revenue potential in a rapidly evolving sector.

Soluzione

We implemented a multi-channel marketing strategy, focusing on targeted social media campaigns and SEO optimization. Our team redesigned the app interface for enhanced user experience, streamlined the onboarding process, and introduced engaging personalized financial content.

Risultato

The campaign led to a 50% increase in app downloads and a 35% rise in active users. Customer acquisition costs decreased by 20%, while user engagement, including average session duration, improved by 25%. These changes significantly elevated the client's market position.

Sfida

London-based Premium Bathroom Brand faced digital hurdles with its underperforming e-commerce website. Key issues included poor SEO, low conversion rates, and a user experience not optimized for various devices, hindering their ability to capitalize on existing traffic and brand strength.

Soluzione

Our agency executed a digital transformation with a sleek e-commerce website redesign, optimized for user experience and SEO. We enhanced site responsiveness, improved loading speeds, streamlined navigation, and integrated advanced e-commerce functionalities, including an effective live chat system.

Risultato

Post-launch, the revamped site saw a surge in user traffic and a significant increase in conversion rates. Sales grew remarkably, with revenue jumping by £34,627. Organic traffic improved by 42%, and the new 'Order A Sample' feature led to increased sales beyond the website.