SEO Sherpa™

Sfida

Yas Island approached their quieter summer season wanting to capitalize on their existing campaigns and celebrity partnerships to increase revenue and order value. Their three main objectives were increasing organic search revenue, average organic order value, and monthly organic users.

Soluzione

Our work combined complex technical implementation, including JS rendering issues, full-funnel content development, agile on-site optimizations, and end-to-end link building. Additionally, we leveraged existing material for "Kids Go Free" and Jason Mamoa to create a truly all-encompassing campaign.

Risultato

The campaign beat all of its objectives by an average of 8%, increasing the number and value of converting users, Overall, we generated over $590,000 in new organic revenue - delivering an impressive 1269% return on investment for our client.

Sfida

Sedar Global's primary objectives consisted of raising revenue to cover their SEO investment and also honing into their audience in Saudi Arabia, whom they feel they had previously neglected. Their three main objectives were increasing organic revenue, organic conversions, and new users.

Soluzione

This campaign required innovative solutions to technical issues such as client-side rendering and IP redirection, scalability issues using meta templates, and indexing opportunities related to color variants. This innovation was coupled with well-executed on-site and off-site fundamentals.

Risultato

Despite technical challenges, we increased organic revenue by 2852%, organic conversions by 423%, and new users by 276%. Overall, we beat all primary KPIs by an average of 205% and turned organic SEO from a loss leader to a profitable channel.