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Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
World
Beauty
Most Visited Websites by Traffic in the world for Beauty, February 2023
Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | fragrantica.com | – | 34,650,229 | 3.88 | 41.95% |
| 2 | sephora.com | – | 22,901,263 | 2.33 | 62.98% |
| 3 | qvc.com | 2 | 22,024,632 | 4.90 | 39.51% |
| 4 | ulta.com | 1 | 20,289,013 | 3.79 | 53.45% |
| 5 |  | 1 | 16,800,533 | 3.04 | 52.57% |
| 6 | boticario.com.br | 2 | 16,120,954 | 2.02 | 62.39% |
| 7 | nykaa.com | 1 | 16,103,897 | 2.70 | 62.79% |
| 8 | fragrantica.ru | 1 | 12,824,296 | 5.15 | 39.23% |
| 9 | yesstyle.com | – | 10,848,238 | 6.19 | 39.40% |
| 10 | lipscosme.com | 1 | 9,289,191 | 2.49 | 54.34% |
| 11 | doterra.com | 5 | 9,024,962 | 5.68 | 33.27% |
| 12 | fragrancenet.com | – | 8,728,104 | 3.91 | 51.91% |
| 13 | wizaz.pl | 1 | 7,538,437 | 2.51 | 60.26% |
| 14 | oriflame.com | 7 | 7,279,308 | 5.17 | 47.56% |
| 15 | shoppersdrugmart.ca | 2 | 7,239,141 | 2.34 | 56.75% |
| 16 | sallybeauty.com | 11 | 7,187,882 | 3.52 | 43.30% |
| 17 | drsquatch.com | 12 | 7,124,219 | 3.17 | 53.12% |
| 18 | fragrantica.es | 5 | 6,976,459 | 4.15 | 44.54% |
| 19 | letu.ru | 1 | 6,944,054 | 2.55 | 52.19% |
| 20 | makeup.com.ua | 10 | 6,269,387 | 4.09 | 48.19% |
Trends Across the Most Popular Websites by Traffic, February 2023
The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.
The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.
For instance, here’s what we discovered this month:
fragrantica.com is the most visited Beauty website in the world in February 2023, attracting nearly 34.7M monthly visits. With second-placed sephora.com receiving 22.9M visits in the same period. qvc.com also performed strongly, generating nearly 22.0M visits.
Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 3.58 pages. The highest average pages per visit - yesstyle.com - 6.19 pages.
Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 48.32% and the highest bounce rate - sephora.com - 62.98%.
Last updated: March 16, 2023