Paid Marketing Tools
Analyze competitors, carry out keyword research, and create compelling ad copy. Save hours by automating time-consuming tasks with Semrush paid marketing tools
Sign upKeyword Magic Tool
Get access to the largest keyword database on the market. Uncover billions of related terms and phrases, spot niche topics, and find question keywords to build the best keyword list for your PPC campaign.
Advertising Research
Analyze your competitors’ ad strategies. See keywords they are bidding on. View ad copy examples from the industry leaders and see what months of the year they were run. Discover new advertisers in Google Ads.
Display Advertising
Explore your competitors’ GDN strategies. Analyze their ad texts and banners. Spot new publishers to pick up high-performing placements for your ads. Discover what audiences your competitors are targeting.
PLA Advertising
Analyze the performance of other Google Shopping advertisers. Discover search queries that trigger their PLAs to appear and their positioning. Explore your competitors’ most successful ads in detail.
Research your niche, find the right PPC keywords, and create ads
Try NowRelated Features
Combine creativity and analytics on each step of your workflow using Semrush
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PPC Keyword Research
4 toolsChoose the best keywords and reach your audience with the right message
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Website Monetization
3 toolsBuild a profitable website and monetize your traffic