BlueGlass is a high-performance digital marketing agency with a deep-rooted SEO background and a diverse client base. This equates to managing multiple projects across varied industries, competition levels, and strategies—their operations have many layers of complexity.  

With emerging technologies like AI reshaping the industry, extensive online visibility demands an efficient cross-channel approach. BlueGlass looked to adapt and stay ahead of the competition. The agency sought change in order to balance retention with business development and maximizing ROI.

To accomplish this, BlueGlass would need a comprehensive set of features: AI automations, advanced reporting, and account management capabilities.

Challenge: Demonstrating value as an agency in the AI age

Rapid industry advancements were raising client and internal expectations. To exceed these, BlueGlass looked to scale up their use of AI tools to reduce manual processes and showcase immediate value to clients. The agency identified the following opportunities:

• Creating an efficient, future-proof offering with real-time insights and AI-powered automation to surpass evolving client and industry demands. BlueGlass teams could be more impactful and confident that the agency is at the forefront of SEO.
• Enhancing collaboration with clear role-management and seamless coordination between SEO managers, content writers, and tracking specialists. This would support efficiency efforts while ensuring BlueGlass teams were even more accessible to clients.
• Flexible reporting that leveraged real-time insights to drive client satisfaction. Not only would this be faster, but standardizing high-quality reports would separate BlueGlass from competitors.

Solution: Centralization, customization, automation

BlueGlass required a solution that would enhance their SEO expertise and provide clients with first-class SEO. After evaluating multiple competitors BlueGlass opted for Semrush Enterprise. 

It proved to be an ideal partnership, empowering BlueGlass to integrate processes like keyword tracking, competitor analysis, and content optimization. This formed a single hub for SEO strategy, optimization, and reporting. 

Historical data was also transferred without interruption, ensuring a harmonious transition for clients. 

Now having the ability to easily customize reports and manage multiple accounts ensured successful client service, while role-based access and automation enhanced collaboration between their teams. With these centralized AI workflows, BlueGlass experienced a 30% boost in operational efficiency, minimizing recurring manual processes. 

This had the added effect of freeing up time to focus on high-impact tasks and active client management. And through these concentrated efforts, teams were able to improve the average ROI on SEO projects by 10%. Clients were thrilled.

Results: Efficient workflows and sparkling client service

With their extensive efforts, BlueGlass were able to unite operational and client needs seamlessly. They’ve achieved:

• 30% increase in operational efficiency: delivering high impact SEO to clients even faster, through integration, reducing manual project work and redundant workflows.
• 10% average increase in SEO project ROI: ensuring greatest possible value for clients
• Cost savings: redundant tools were removed and processes consolidated.
• Seamless data transfer: providing newly customized reports to clients without historical gaps.

A glass half-full outlook