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Lexlab

Lexlab

Brand Success Through Paid Digital Advertising

Melbourne, Victoria, Australia

10-49

2018

4.8

Regain Control of Your Digital Advertising with Lexlab

At Lexlab, our Melbourne-based experts empower you to navigate the digital advertising landscape with confidence. We specialise in a comprehensive range of services:

  • Digital video
  • Paid social
  • Paid search
  • Display
  • Native
  • Audio
  • Digital OOH
  • Data visualisation
  • Agency support
  • Marketing mix modelling
  • Data warehousing

We're dedicated to mastering the ever-evolving field of digital advertising across all industries.

With Lexlab, you're not just hiring an agency; you're gaining a partner committed to securing your competitive edge online.

Flexible, Independent, and Results-Driven

Your preferences in suppliers, technology, or buying methods? We accommodate them all with our independent and flexible approach. Accountability is at our core, and through Lablogic – our proprietary planning tool harnessing live industry data – we guarantee that every dollar spent is optimised for the best possible outcomes.

Strengthening Agency Partnerships

We understand the pressures faced by media and creative agencies today. Lexlab offers a collaborative extension to your team, adaptable to your needs, platforms, and commercial terms. Whether behind the scenes or front and centre, for one-off projects or as your ongoing digital media arm, we bring over 20 years of industry experience to the table.

Our agency partners also gain exclusive access to LabLogic™, our AI-powered predictive digital planning technology currently in beta.

Let's Navigate the Digital Future Together

Discover how Lexlab can transform your digital advertising strategy. Visit us at www.lexlab.com.au to start your journey toward measurable results and enhanced online presence.

Modello di pricing
  • Tariffa oraria
  • Acconto
  • In base al progetto
  • Provvigione
  • In base al valore/prestazione
Budget
  • $5,000+
Focus geografico
  • Australia
  • New Zealand
Lingue
  • Inglese
  • Spagnolo
Casi di successo

Sfida

We were tasked with generating targeted awareness in the latest movie release starring Liam Neeson, to ultimately drive ticket sales in cinemas across Australia. For this, Lexlab needed to utilise the most efficient digital channels for cost effective trailer views.

Soluzione

Our strategy involved utilising high reach digital video placements (including YouTube, On Demand Connected TV, Pre-roll and Facebook), while optimising to cost effective video views. Remarketing to those who engaged with our ads to encourage conversion was also a key focus.

Risultato

By leveraging the LabLogic™ strategic platform, we were able to build a custom budget and strategy to maximise success: #1 Box Office Release For 2 Weeks Running 5.9m Completed Video Views 130k Clicks To Bookings Page 4.5k Post Shares 5k Post Comments www.lexlab.com.au/case-studies/honest-thief/

Sfida

The agency faced difficulties with staff stability in specialised roles such as search and social media, impacting client campaign outcomes. Another significant challenge was achieving unified reporting across all digital channels to enable a holistic view of campaign performance.

Soluzione

Lexlab’s partnership with a leading Melbourne-based agency revolutionised their digital media capabilities, enhancing performance and operational efficiency. Delivery issues were eliminated, key performance metrics improved significantly, and our skill set enabled them to provide their clients with

Risultato

Elimination of campaign over-delivery, maintaining a 0.5% tolerance 14% reduction in video/BVOD CPM Over $100k annual savings on over/under deliveries Performance metrics surpassed by 11% Lowered overall CPMs by 18%, CPCs by 36%, CPVs by 8.4% Enhanced programmatic inventory quality using whitelists

Sfida

Breaking into a market dominated by well-entrenched competitors like Blackvue, Garmin, and Navman presented a significant challenge for Nextbase. The primary objectives were to amplify in-store sales and boost online product research, capitalising on pivotal retail periods to maximise sales.

Soluzione

The strategy was centred on a comprehensive full-funnel marketing approach, harnessing insights from Similarweb, SEMRush, GWI, and LabLogic. This strategy aimed to propel consumers towards in-store purchases and online product exploration, with a strong emphasis on conversion tracking & measurement.

Risultato

Sales Performance: Nextbase experienced a record-breaking sales period, with an average increase in sales of 2.4 times. Repco reported the most significant surge, with several stores running out of stock. See our site to find out more https://lexlab.com.au/case-studies/nextbase-dash-cams-case-study/

I nostri clienti
L'agenzia Lexlab di Melbourne, Victoria, Australia ha aiutato BMW a far crescere il suo business con la SEO e il digital marketing
L'agenzia Lexlab di Melbourne, Victoria, Australia ha aiutato BIC a far crescere il suo business con la SEO e il digital marketing
L'agenzia Lexlab di Melbourne, Victoria, Australia ha aiutato Stomping Ground Brewing Co a far crescere il suo business con la SEO e il digital marketing
L'agenzia Lexlab di Melbourne, Victoria, Australia ha aiutato Nextbase a far crescere il suo business con la SEO e il digital marketing
L'agenzia Lexlab di Melbourne, Victoria, Australia ha aiutato Cancer Council Australia a far crescere il suo business con la SEO e il digital marketing
L'agenzia Lexlab di Melbourne, Victoria, Australia ha aiutato Ocean Spray a far crescere il suo business con la SEO e il digital marketing

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Come funziona

Agenzie in: Melbourne, Victoria, Australia