Sales Nash

Sfida

Contact Center SAAS company, Nectar Desk required assistance in filling Sales team with high quality opportunities withing North America

Soluzione

Identifying ideal client profile together with customized outbound approach set client up with predictable deal flow. Outbound mix included Linkedin outreach, cold emails together with cold calls and sms campaigns

Risultato

During 6 month project period, close to 100 opportunities were generated with combined deal value - 1 mln in ARR

Sfida

The whole idea of the project is to define the right partner, thus reach out to them with appropriate messaging. This is more about expanding the company horizontally – we were looking for long-term business relationships, not for quick deals.

Soluzione

So for us to have the widest grasp possible - we decided to cover non-English speaking countries as well. It turned out to be a great idea and thus 3 main campaigns were focused on various verticals in dozens of countries at a time.

Risultato

Throughout the whole timeline of the project, the SalesNash team managed to schedule 3-4 appts with pre-qualified partners per week on average. Reach and keep high campaign open rates and achieve strong response rates.

Sfida

Complex Enterprise Outreach: Engaging with large enterprises presented significant challenges, including difficulty in scheduling calls and convincing potential clients to reconsider their existing operations.

Soluzione

Regular coordination meetings and shared project management tools enabled a deep integration of SalesNash within CDS’s operational framework, facilitating joint brainstorming sessions. We employed a combination of advanced boolean searches and other manual research techniques.

Risultato

Appointment Scheduling: Averaged 4 large enterprise appointments and 5-7 smaller company appointments monthly, with a peak of 20 appointments in one month. Prospect Generation: Consistently generated around 2,000 prospects per month.