We asked our FIBER (marketing) team why digital marketing gets them out of bed every morning, and we got a mixed bag of answers. For example, one team member said to give back to charities, and another said to rival Buzzfeed quizzes… What we at FIBER came to realise is that we are a company full of unique characters that are distinctively ourselves. This gave light to how we approach our digital marketing; finding your digital personality. There are no two businesses the same, and like people, companies are highly individual. And, there can’t be a typical process as all businesses are at different stages. When we develop your strategy, we create a bespoke approach to achieve your goals and outcomes. Embracing and weaponising your differences is what makes us different.