Semrush Kicks Off 2023 With Global “Trust PTO” Policy

January 26, 2023image

BOSTON – January 26, 2023 – Semrush announced “Trust PTO,” a more flexible and progressive upgrade from its traditional paid time-off (PTO) policy. The new global benefit grants eligible employees days off above the limit of PTO days which may be prescribed by local legislation.

Semrush believes that in order to perform at peak efficiency, an employee should receive as much time as they need to disconnect and recharge. The idea behind this new structure is not only to recognize employees for their hard work but to highlight the importance of work-life balance. The concept allows employees more room for their interests, hobbies, and needs, and grants them the opportunity to utilize their time off as desired.

“Eliminating the idea of limited paid time-off for vacations, sicknesses, and various personal arrangements is an expected next step in building a strong work culture,” says Tatiana Starikova, CHRO of Semrush. “It works exactly the same as any other PTO policy but the main difference is there’s no cap on the amount of days an employee can take.”

If an employee has no desire to utilize this new benefit to its fullest extent, the company will encourage them to take a minimum amount of days off (as defined by local law) to maintain their mental health and work-life balance. “Work results, achieving goals, and team performance are constant for Semrush, but giving employees freedom, trust, and satisfaction will always be our top priority,” adds Starikova.

As a global IT company headquartered in Boston, Semrush employs over 1,000 people around the world in more than 20 countries, with 13 offices worldwide. Founded in 2008, Semrush has been acknowledged by Great Place to Work and was included in the Deloitte Technology Fast 500 rating.

To learn more about what it’s like to work at Semrush or to explore open positions, visit:

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.