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SEMrush Advertising Toolkit Course

This free course is specifically designed to help you prepare for the SEMrush Certification Exam for PPC Specialists. In the course, you will learn how to use SEMrush PPC tools and get practical advice for advertising professionals.

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12 lessons

Exclusive video lessons with skilled PPC experts Sean Patterson and Chris Wyatt

2 hours

Become a proficient SEMrush PPC user in just 2 hours

100% free

The course is 100% free. Save your money for future PPC successes

Who is this course for?

If you want to learn how to use SEMrush PPC tools, take this course to watch video tutorials and get practical advice every PPC should know.

About the author

The course was prepared by a team of skilled SEMrush professionals. To provide you with the most relevant and current knowledge on SEMrush PPC tools, we designed it together with the the creators of the Advertising Toolkit who know SEMrush tools better than anyone in the world!

In the 'Get Expert's Tips' section, practicing PPC specialists will share with you their tips and real-life PPC cases to enable you to utilize their experience in your future work with SEMrush PPC tools.

Ready to start?

Course plan

  • Module 1. Competitive research

    You will learn how to perform keyword research for your paid search campaigns.

    Key points of the module:
    • Domain Overview

    • Advertising Research

    • Display Advertising

    • PLA Research

    • Charts

  • Module 2. Keyword research

    You will learn how to perform keyword research for your paid search campaigns.

    Key points of the module:
    • Keyword Overview

    • Keyword Gap

    • Keyword Magic Tool

    • PPC Keyword Tool

  • Module 3. Ads creation

    You will gain experience in creating ads, relying on analysis of your competitors’ ads.

    Key points of the module:
    • Keyword Ad History

    • Ad Builder

    • Reporting

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Expert’s tips

Learn from the experience of PPC professionals

Read further

Study the specially picked materials to dive deeper into the topic


Test what you’ve learned

Ready to start?

What to do after the course


Get certified by SEMrush

Seize the opportunity to pass the SEMrush Certification for PPC Specialists exam and earn your personal certificate.

If you already have a sufficient knowledge of SEMrush Advertising toolkit, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, which is proof of your SEMrush Advertising toolkit mastery.

Let’s get started!

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