My Reports is a marketing PDF reporting tool that helps effectively show results to stakeholders and clients and proves the value the marketing team or the agency provides.
It helps report data from Semrush and major external digital marketing platforms across all marketing channels.
My Reports is available to all Semrush users with free and paid plans (and some advanced reporting features, including white-labeling, branding, and design themes, are available with the Agency Growth Kit subscription).
- Create reports from scratch or suggested templates
- Create branded and white-label customizable reports with the Agency Growth Kit
- Report data from both Semrush and major digital marketing platforms
- Schedule automatic email delivery
- Easy for both one-time reports and recurring reports
Integrations - Report data from various digital platforms
With the tool, you can report data from both Semrush and major digital marketing platforms and combine them in one report.
You can add data from the following Semrush Project tools to your reports:
- Site Audit
- Position Tracking
- Backlink Audit
- On Page SEO Checker
- Social Tracker
- Social Analytics
The Site Audit widget lets you access the data for your overview, issues report, crawled pages report, detailed issues, incoming internal links, canonicalization, and more.
The Position Tracking widgets can show the visibility trend, keyword rankings table, and rankings distribution.
The Backlink Audit widgets let you include your audit's summary, bar graph distribution of the website's referring domains by toxic score (% of referring domains that are toxic, potentially toxic, and non-toxic), anchor types, top anchors, and the ratio of follow vs nofollow links.
The On Page SEO Checker widgets let you add the list of ideas Semrush generated for your site and a chart of the trend of recommended ideas.
The Social Tracker widgets can add data about your competitors’ posts, audience, activity, and engagement across Facebook, Twitter, Pinterest, Instagram, and YouTube.
The Social Analytics section makes it easy to report on your audience’s demographics (gender, age, geography, etc) and engagement.
You can add Semrush Analytics data from the following tools to your reports:
- Domain Overview
- Organic Research
- Advertising Research
- PLA Research
- Traffic Analytics
- Keyword Overview
- Keyword Gap
It is possible to change the scope of certain widgets. Data for a subdomain, subfolder, or URL scope in widgets from Domain Overview, Organic Research, and Advertising Research.
While configuring widgets in My Reports, choose the scope you’re interested in.
This allows you to report data in narrower data scopes, compare it with a subfolder, and combine data based on different parts of your and competitors’ websites.
- Listing Management
- Map Rank Tracker
The Listing Management widgets let you show a quick snapshot of the details of a business listing. You can show the location list of a business so that a client is aware of the list of locations for their business. You can also show the listing status to show how much of their data is correct, unavailable, or processing.
Pair these with the duplicate listing status and listing details widgets to show your client a complete look into their business listings.
You can find these widgets directly below the Google Search Console widget tab.
The Map Rank Tracker widget lets you add data from the Heatmap.
You can also pull widgets directly from:
- Google Analytics
- Google Analytics 4
- Google Search Console
- Google Business Profile
- Google Ads
*Including Instagram ads
Pull the following metrics into your report:
- Link Clicks
- Mobile Purchases
- Mobile Purchases Conversion Value
- Page Likes
- Post Engagements
- Post Reactions
- Purchase ROAS
- Purchases Conversion Value
- Website Purchases
- Website Purchases Conversion Value
Pull the following metrics into your report:
- Abuse Reports
- Ecommerce Total Orders
- Ecommerce Total Revenue
- Ecommerce Total Spent
- Emails Sent
- Facebook Likes
- Facebook Recipient Likes
- Forwards Count
- Forwards Opens
- Open Rate
- Opens Total
- Recipient Count
Take data from Matomo browsers, countries, keywords, operating systems, products, regions, and search engines.
Pull the following metrics into your report:
- Goal Conversion Rate
- Goal Conversions
Present your data in four options: a simple number, a table, a pie chart, and a line chart.
Precisely choose the data you want to include so you have complete control over the data you report.
There are two options for formatting: objects and page structure. These will help to organize the shape of your report.
Under objects, you can include headings, images, and text in your report. For page structure, you can include two columns, three columns, or a page break.
If you want to include data that Semrush has not integrated yet, as a workaround, you can include it as a screenshot.
Create your Report
When making a new report, you can choose to start from scratch (1), from a pre-existing template (2), or your own custom template (3).
To create a new report from scratch, navigate to the Template gallery and click on the Blank Report section. This opens the Report Builder, where you can populate your report with modules of Semrush data and custom images.
Each template includes specific reports based on some of Semrush’s most popular tools. We have templates for a Monthly SEO Report, Domain Comparison, full Site Audit report, and more. If you think there is a particular template that Semrush does not currently have available, you can suggest one to Semrush.
To use a template, select the one you wish to work with from the menu and enter the domain and database you are reporting on. After you enter that info, Semrush will populate the template with data from your domain and database. Then, you can continue to customize your report in the Report Builder as if you were making it from scratch.
To create your custom template for client reporting, click the gear icon and select the “create template” option from the drop-down menu. Once you create your custom template, you will find it in the template tab of My Reports.
It’s important to note that once you save a custom template, you will not be able to change this template and save it over it. However, you can add widgets to the template for one-time reports.
Let’s say you create a custom Site Audit template with two widgets: Site Audit Overview and Issues. You will be able to add additional widgets to this template to export a more in-depth report. However, once you run the report and leave the template, it will revert to the original widgets.
Customize the Report
Add a report title and subtitle on the cover page of your report. If you have an Agency Growth Kit add-on, you can also benefit from the advanced customization options:
- Branding: Use a header that includes both a logo and a brief description of your brand instead of the standard Semrush logo in the header.
- White-labelling: Removal of the “The report data taken from semrush.com” phrase. Semrush will also not be marked as a sender, and you can customize the email text when scheduling or sending the report.
- Custom themes: a set of backgrounds for your reports.
- Custom visual styles: various color schemes and font sets to choose from.
Read more about the advanced reporting features in My Reports here.
Drag and Drop
To customize the content of your report, drag and drop elements from the left menu panel into the Report Builder.
You can see a preview of what the widget will look like within your report by hovering over the info icon located to the right of every widget. As you drop the widget into your report, you can set the parameters, such as keyword, domain, database, time frame, etc., based on what data the widget pulls from the platform.
Are there certain widgets that you use more than others? The favorites tab will save your go-to widgets, making new reports from your favorite reports or tools easy. To mark a particular widget as a favorite, click the star icon directly to the right of each widget.
Just like inserting a custom logo onto the cover of your custom report, you can also add images to the body of your report. To enter an image into your report, just drag the image widget from the toolbar on the left to your report. Once the widget is dragged over, you can select any image from your computer to upload to the report.
This is perfect when creating more in-depth reports if you want to include a screenshot from another analytics tool you use. Or, include an image of a client’s product next to data about its performance to make a more visually appealing report.
Share your Report
There are three ways to share a Report:
Generating PDF Report
Generate your report and send it to your chosen email addresses. You can also automate reports through scheduled emails.
The settings allow you to set the specific email you want reports sent to and the day and frequency in which they are being sent. Reports can be sent out on any day of the week and set to a daily, weekly, or monthly schedule. Scheduled reports are sent out automatically at 10 am according to the time zone set in your Profile. From the settings menu, you can also enable a table of contents to make for easy navigation of your custom report.
Learn more about how to automate the time-consuming reporting process in the article Report Automation with Semrush.
Invite other users
When creating reports for marketing projects, you often need input and data from various individuals involved, such as teammates, freelance specialists, or even other agencies working with your client. This can complicate and lengthen the report creation process.
In the My Reports tool, all paid Semrush users can share reports with teammates, stakeholders, and partners, even those who haven't created a Semrush account yet.
Note: You would still need to create an account to access a shared report.
Now, agencies and marketing teams can work together while creating reports and providing accurate performance data across various marketing channels, ensuring everyone stays informed and up to date.
You can share reports for viewing or editing, depending on your team's specific needs.
To share the report, you need to find it in your report list and click “Share report.”
Then, choose who you'd like to share it with and the access rights you want to grant them:
After that, a user will receive an invitation to view or edit the report (if the user doesn’t have a Semrush account, they will be prompted to create a free account).
When you share your report for viewing with others, they will have the following permissions:
- They can view the report
- They cannot edit the report settings, such as implementing white-labeling, report scheduling, custom logo and information, or design themes
- They cannot add or edit widgets in the report
- They cannot view the report-sharing settings or share the report with others
If you share your report for editing with others, they will have the ability to:
- Edit the report settings, including implementing white-labeling, report scheduling, custom logo and information, and design themes
- View all the widgets in the report
- Delete any widgets in the report
- Add widgets that are available with their Semrush plan
- Edit the widgets they have added
- View the sharing settings and share the report with others
Via a Client Portal
* Available with the Agency Growth Kit
Also, you can link reports to a Client Portal by clicking the “Connect” button – you can attach a report to your existing client or create a new one.
Read more about report automation via Client Portal here.