Semrush Local integrates seamlessly with Google Business Profile (GBP), providing direct access to valuable GBP Insights reports. This allows you to monitor key metrics from both Google Search and Google Maps, helping you track and enhance your local visibility.
Key features of the GBP Insights report:
- Track local search visibility: Understand how often your business appears in local search results and on Google Maps so you can measure your visibility and identify opportunities for growth.
- Device segmentation: Access data segmented by desktop and mobile to understand how users engage with your business across different devices.
- Performance analysis: Analyze your business performance by day, week, or month, comparing results year-over-year, with access to over 24 months of historical data — 4x more than the standard GBP performance report.
- Engagement metrics: Monitor key engagement actions, such as website visits, direction requests, and phone calls, and gain insights into how these metrics are distributed by day.
Why choose Semrush Local for GBP Insights?
By integrating GBP Insights with Semrush Local, businesses gain enhanced access to historical data, customizable reporting, and performance metrics that help drive local marketing strategies. The extended data access and deeper insights enable for better optimization, and support business growth over time.
