The Product Feed Health Checker monitors the health of your product listings in Google Shopping. It also acts as an audit and analysis tool to determine how well the product is optimized for search engines.
How Can Product Feed Health Checker Help Me?
At its core, the Product Feed Health Checker makes it easier for you to manage your products in Google Merchant Center. It can also help optimize and monitor the product listing.
You can use the app to identify errors in a listing that might be keeping it from performing well in Google Shopping or Google search engines.
The Product Feed Health Checker can also help you improve your product listings so they can perform better online.
Product Feed Health Checker Features
Product Feed Health Checker has many features that make it easier for a user to manage their products.
It provides several checks to see if there are any issues with products, including:
- Title length
- Readability (using Flesch Reading Ease, which gives you a score between 1 and 100, 100 being the highest)
- Duplicate content
You can also see Keyword Ideas to help improve your product title listing and description—a feature that is coming soon.
Pricing & Limitations
Product Feed Health Checker is available with limited access to all registered Semrush users. For unlimited access, you’ll need to purchase the Product Feed Health Checker app.
Here are the key features of each version.
- No monthly fee
- One-time Google Shopping Feed check
- Access to all issue checks
Paid version ($20/month):
- Re-check Google Shopping Feed
- Ability to switch between merchant accounts
- Keyword Ideas
To find out how to add the Product Feed Health Checker app, check out our dedicated App Center guide.
How To Use the Product Feed Health Checker
In the next three steps, you’ll learn about using the app to improve your product listings.
Step 1: Logging Into the Product Feed Health Checker
Before using the Product Feed Health Checker, make sure you’re logged in to your Semrush account.
After you visit the App Center, you’ll see the Product Feed Health Checker home page. From there, click the purple button labeled “Check your Google Shopping feed.”
After you click the button, you’ll have two options—upload a zipped .tsv file in the Google Merchant format or connect a Google Merchant account.
After completing this step, the app directs you to the dashboard, where you’ll see the list of your products.
Step 2: Checking Your Products
Click on any product in your list, and it will expand to show you more details about the product.
In the product details, you’ll see the health score and a brief analysis of the product’s current state and performance.
You’ll also see three tabs for Content, Keyword Ideas, and PDP Overlap.
Under the Content Tab, you’ll see details for the description, images, videos, title, and Flesch reading score.
One of the upcoming features is the Keyword Ideas tab, under it you’ll see a list of recommended keywords you can include in your product description or title.
Under the PDP tab, you’ll get a list of potential listings with duplicate content. The percentage tells you how much of an overlap you’re experiencing in duplication.
Step 3: Filtering and Searching for Products
If you have a long list of products and you are looking for a specific item to check the status of, you can use the search bar in the top left corner to find your item.
In the top right corner, you will see an option to filter the products by a high, medium, or low health score.
Frequently Asked Questions
If you have other questions about the Product Feed Health Checker, please email us directly at firstname.lastname@example.org.