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Semrush Toolkits
Competitive Research Toolkit
How to Estimate a New Country’s Market Potential for Your Business

How to Estimate a New Country’s Market Potential for Your Business


Launching in a new market can mean strengthening a company’s budget or crashing it. To avoid unnecessary expenses, look at the performance of your competitors offering the same type of goods and services worldwide. 

1. Get an Overview of the New Market

First, you should analyze the potential market with the help of Semrush’s Market Explorer. This way, you can easily understand if there is enough demand for you in the region and if it is worth studying the field further, without lengthy and costly market research.

To start, you can use your domain or choose one of your potential future competitors who has business in this market already. Don’t forget to choose a specific country.

Market Explorer getting started


The first thing you need to pay attention to is the market traffic for last year. If traffic decreases, then this indicates that the market is becoming less interesting for business. If market traffic is growing, then this may be a good option for investment and business development.

Market Explorer traffic trends

The second thing that you should do is analyze the sources of the market’s traffic and interests, as well as the age and gender of customers in the new market. After that, it will be clear which traffic channels users prefer in the new market and who these users are.

Market Explorer market traffic

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The third thing is determining who’s already done business in this new market for your future analysis. You can refer to the Industry Competitors view which gives you the broad picture of your market category. This view shows you data based on markets similar to your domain and your categories.

Market Explorer Industry competitors

2. Take a Narrow Look at Your Competitor’s in the New Market

Next, you can go to the Semrush Traffic Analytics tool and analyze the websites of competing companies that are already established in that market. 

Take up to 5 competitors you know from the Industry competitors view from the previous step (or find another competitor via the Competitors reports of the Organic Research, Advertising Research, and PLA Research tools) and use Semrush Traffic Analytics benchmarking options.

Don’t forget to choose a location.

How to Estimate a New Country’s Market Potential for Your Business image 6

Pay attention to traffic increases or decreases. This step is necessary because the new market (for example, the sportswear market shown above) can increase but at the same time, your small niche from this market (for example “sport shoes”) is not as strong as you want. 

How to use these results in the future

After these simple steps, you will hopefully have an idea of the potential of this new market you’re interested in.

You now know how fast the new market’s traffic is increasing, who the users from this market are and who your future competitors in the new market will be. With this information, you easily can choose a country for your further development.

What now?

  • Go to Traffic Analytics for deeper analysis of the average traffic journey in the new market.
  • Go to Brand Monitoring for understanding what customers from the new market think about your product or service.