CPC Map Tool
Evaluate the potential of a particular state or region in terms of CPC and search demand for your servicesSign up
Analyze Advertising Costs And Search Demand
Check the average CPC in different regions for your industry
The CPC Map tool helps businesses that target multiple locations within one country find out how advertising costs vary across different regions or states. The interactive map can display the average CPC for multiple industries in different areas. This lets you find the most and least expensive locations to place your ads. You can also check how costs change over time and see the estimated trend for the upcoming month!
Compare CPC vs. search volume to find “hidden gems” in your niche
Compare average cost per click and average search volume in the niche you work in to find the most receptive and affordable regions for your PPC campaign. You can search for states where demand for your service is high and the average CPC is lower than in other regions. Those locations can be your hidden gems. To validate your hypothesis, run an A/B test.
Find Unlimited Ideas For A/B Testing And Experiments
Source of ideas worth A/B testing
PPC split testing takes time and effort, but the potential payoff can be enormous. By running A/B tests you can find out what works and then scale it. Data provided by CPC Map is an inexhaustible source of ideas for A/B testing.
- Discover the most expensive and most popular keywords in your industry in a particular region
- Compare neighboring regions and test your ads in both areas
- Discover locations with higher PPC potential
Explore Local Competition in SEO and PPC
Focus on SEO
Pinpoint regions with high average CPC for your niche. If you’re going to target these “expensive” locations, it may be worth aiming your efforts at SEO to attract organic traffic.
Consider investing in PPC
If you target areas with moderate CPC, you can consider launching a PPC campaign since competition for paid search ad slots in the SERPs in these locations is not so fierce.
Find the right balance
Explore organic and paid competition in your specific niche, as the actual look of a search results page depends on the industry. Make sure that your SEO and PPC efforts complement each other.