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Head of Marketing (App Center) | Semrush

Head of Marketing (App Center)

Saint Petersburg, Russia

Semrush is a leading digital marketing toolkit for SEO, PPC, and content marketing professionals worldwide. Over 7 million digital marketers have chosen Semrush to speed up and facilitate daily online marketing activities, and easily monitor the website’s performance.

With over 45 tools within the software, search data for 140 countries, and seamless integration with Google services, Semrush provides solutions for in-house marketing teams and agencies working with clients in any industry.

In its niche and pricing segment, Semrush is an absolute leader in the number of tools available per one account and the richness of data. By ensuring the easy workflow between the marketing team members, Semrush helps them become front-runners in their industries.

Semrush has launched and is further developing its own App Center that is aimed to become a go-to place to find best-in-class marketing solutions integrated within Semrush. The tools are developed by 3rd party vendors and by Semrush. Each app featured within our App Center is hand-picked by Semrush team to ensure quality, reliability, and provide exclusive deals for our users.

To keep up with our rapid growth in the new markets, Semrush is looking for experienced and motivated individuals to join our expanding team.

We are looking for a full-time Head of Marketing for our App Center.

Key responsibilities

  • Building a strong marketing team for the App Center project;

  • Developing a strategy for work on engagement vendors and partners community;

  • Developing the App Center brand positioning and messaging;

  • Developing and executing marketing strategies, budgeting;

  • Develop product marketing strategy and launch online marketing campaigns across all channels to accelerate new customer acquisition and increase retention rate;

  • Create ways for monetization and profitability of the product;

  • Measure and optimize the customer journey;

  • Perform competitive research;

  • Building on the unique selling propositions;

  • Collaborate with other teams;

  • Make data-driven decisions and hit company goals;

  • Stay abreast of industry trends and best practices in the marketing industry by performing research and monitoring.

Job requirements

  • At least 5 years of working experience in the digital marketing field;
  • Solid experience in content marketing;
  • At least 3 years of managerial experience;
  • Experience in IT and understanding of the unit economy will be a huge advantage!
  • Excellent verbal and written English skills (C1/C2 is a must)!
  • Experience in developing and launching marketing campaigns;
  • Skilled in different marketing tools (Google Analytics, Google Search Console, Tableau, etc);
  • Project Management skills;
  • High-level communication skills;
  • A highly analytical approach to all ranges of marketing activities;
  • Ability to work and thrive in a fast-paced, rapidly changing work environment;
  • Superior written and verbal communication, interpersonal, and organizational skills, to handle cross-functionally with other teams and departments;
  • Must be dynamic, driven, and familiar with the agile culture.

Benefits

  • This offer stands for the remote work format. Digital nomadism, #wfh - call it the way you like, and work remotely.

  • Flexible working day start that would suit a night owl and an early bird alike. You can start between 9:00 am and 12:00 pm.

  • Private health insurance program. Life insurance.

  • Agile approach to work (we’ll gladly teach you).

  • Online English classes.

  • Training/online courses and workshops/conferences/books to improve your hard- and soft skills.

  • Financial compensation of sports and hobbies (gym/dancing/languages/horseback riding/painting/wakeboard… and many more. It’s really up to you!)

  • Corporate psychologist consultations. Mental health is as important as physical well-being.

  • Awesome parties, team buildings and corporate events in different formats–both online and offline, depending on the situation in the world. We can have fun in any case! :)

Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.

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