Zeroten Oy

Sfida

The municipality's new areas had no distinctive features other than their location. The areas were not well known and the municipality's brand needed a boost.

Soluzione

Loimme kokonaan uuden konseptin ja brändiviestin. Jalkauttamiseen teimme holistisen markkinointisuunnitelman, jossa yhdistyivät viestintä ja markkinointi.

Risultato

ROI 28000%. The concept and advertising slogan created was adopted by consumers and remained alive after the campaign.

Sfida

The company could not be found online except by searching for the name. When searching for services, there was no visibility at all. No paid advertising.

Soluzione

We created an SEO and content plan for the client, with the aim of getting around 20 selected terms into the top 10 search results. The words were chosen from a client perspective, not directly based on service names or search volumes. We started to do digital marketing.

Risultato

Inbound leads began to flow in. About 6 months after starting the project, half of the selected search terms appeared on the first page of searches, and all of the terms specified appeared on at least the second page. Project is still up and some adjustments are made on monthly bases.

Sfida

Muuttunut toimintaympäristö ja kiristynyt kilpailutilanne vaati markkinointistrategian muutosta. Orgaaninen näkyvyys muilla kuin brändihauilla oli alhaisella tasolla ja verkkosivuliikenne ja myynti luotiin maksetulla mainonnalla verkossa ja perinteisissä massamedioissa.

Soluzione

We created a new brand message, marketing objectives and a guiding marketing strategy, based on multichannel digital marketing, content marketing and search engine optimisation instead of traditional mass advertising.

Risultato

Average monthly ROI 746%. Company's best net growth in years. Traffic to the website based on selected keywords increased by around 200%. The click-through rate for paid advertising dropped by about 40%.