The Abbi Agency

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Nevada Health Link is the go-to source for quality and affordable health insurance options for those who do not have employer sponsored health insurance and do not qualify for Medicare or Medicaid. However, Nevada Health Link’s Open Enrollment Period runs from November 1 through January 15.

Soluzione

A new creative campaign messaging that was tested on real Nevadans. Strategic PR push to gain earned media Boosted community relations efforts to get enrollment assistants directly in front of the uninsured. A fresh social media approach with community partners Ongoing owned SEO driven blog content

Risultato

NevadaHealthLink.com saw its second highest enrollment period to date of over 96,000 consumers, which comes out to about 25% of the state’s uninsured population (364,000 uninsured). Nearly 100,000 more Nevadans are covered, bringing Nevada Health Link closer to its goal of a fully insured Nevada.

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When Google made plans to celebrate the groundbreaking of a new data center in Henderson, Nevada, they were faced with a pervading sense of negativity regarding to the sizable incentive package the company had been granted by state officials. Google needed to earn good-faith public support.

Soluzione

We chose to embargo the story of the groundbreaking with a non-partisan, statewide news outlet ensuring they would be the first to break the news. And to demonstrate the company’s serious intent to further invest in Nevada Google launched Google.org Impact Challenge.

Risultato

Media relations resulted in 96 placements, including two print articles, 37 online articles, 50 broadcast stories, seven radio stories, and more than 453 shares on social media.

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Carnival Cruise Line, a leader in the cruise industry, must find new ways to thoughtfully engage with their audience. The Abbi Agency partnered with Carnival to elevate their content marketing efforts, using on-site SEO tactics to chart a new course for the Away We Go blog and appeal to cruisers.

Soluzione

The Abbi Agency’s content plan includes monthly blog posts, historical optimizations, a monthly newsletter, and the development of several rich content pieces. Particular care is paid to the integration of distribution channels, and ensuring that content does not live in a silo.

Risultato

The Abbi Agency’s efforts have so far resulted in an average 5% increase in blog traffic, as well as an increased newsletter open rate. Post optimizations have allowed past blogs to noticeably spike in traffic once updated.