RepIndia

Sfida

Existing misconceptions & perception of Timex as a cheap Indian brand or a subsidiary of TATA & Titan, and to overcome these preconceived notions & reposition Timex as a global watch brand with a rich 150-year legacy, emphasising its unbeatable style and international appeal. SEO Challenge: Timex in

Soluzione

We aimed to establish Timex as an unbeatable, stylish, and global watch brand with a 150-year legacy. SEO Objective: To create an ecommerce website for the brand & improve its rankin

Risultato

- In just 18 months, we acheived 490% organic traffic growth on Timesx Shop Website - Drum roll!! We saw an 184% increase in monthly organic transactions. - 100+ non brand keywords now rank on Google's 1st page - that's what we call Timex on people's wrists and minds.

Sfida

- High turnaround time - approx 90 minutes - High negative sentiment plaguing brand's online image - Monotonous and robotic responses (Non-Humanised approach) - Only reactive communication, Frequent occurrence of crisis

Soluzione

- Crisis management plan to deal with situations like Fortis Vashi, operation black heart surgery, Bharati Chaturvedi, etc. - Dedicated team working 365 days a year to ensure lowest TAT of 30 minutes and average query closure rate of 100%

Risultato

Decline in negative sentiment by 83% Positive sentiment increased by 66% due to quicker complaint resolution, coordination with Fortis teams and much more This was the result of our dedicated team working 12 hours a day on response management for the brand.

Sfida

For a company with steel ambitions for nation-building. It sharing its voice on digital was proving to be a tough nut to crack. Thus, we set out to improve JSW Steel's overall and organic website traffic and make it amongst the top ranked websites on google.

Soluzione

First up was repairing thelr existing digital footprint. We optimized the website for technical page element foes to improve performance on mobile devices. Next, it was time to raise brand visibility. We identified pages with weak content & developed unique & informative content.

Risultato

There's been a 32% percent increase In organic traffic in & months, which means more and more people are getting to learn about the brand, and we're loving it + JSW Steel is acing top of the mind recall and searchability with 100+ non-brand