Natural Index S.B Srl

Sfida

Volksbank, one of the fifteen largest banks in Italy, needed to increase visibility and to obtain the highest number of conversions.

Soluzione

Natural index carried out an analysis of Volksbank’s portal to identify opportunities for improvement especially regarding the keyword positioning. We tried to understand where there were gaps and where there was growth potential by identifying which keywords were neglected by the main competitors.

Risultato

The portal boasts excellent traffic levels thanks to the achieved natural and organic positioning of a consistent number of pages. The main results? +123.81 % increase of unique users + 13 average increase in organic position in SERP’s. The collaboration still continues today.

Sfida

The portal of the Sussidiario had suffered a strong penalty due to wrong migration that had led to the loss of a huge percentage of traffic.

Soluzione

We retraced every single step of the migration process in order to understand where the error occurred. Then a detailed and analytical reconstruction of the entire infrastructural and navigational system was implemented followed by a re-optimization of all the SEO elements of pages.

Risultato

After intervention by Natural index, the portal regained trust and traffic. In 6 months, the website re-entered Google News and returned to the traffic volumes prior to the penalty, going from 2 million to 9 million unique users per month. The collaboration still continues today.

Sfida

RTL’s challenge concerned one of the crucial issues of the SEO: a complete migration of the portal, aimed at a complete graphic restyling and an architectural restructuring.

Soluzione

A complete mapping of all the resources of the portal was made. Then the infrastructural redesign took into account the safeguarding of URLs by trying to redirect them with respect to the new sections to which they belong to preserve the traffic previously acquired and to safeguard from risks.

Risultato

Today the RTL portal has a more agile infrastructure, has maintained its traffic levels and, thanks to the operations carried out, shows a constant and significant growth in the number of visitors: +194,77 % increase in unique users in the last 2 years. The collaboration still continues today.