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Melbourne, Victoria, Australia
Austin, Texas, United States
50-249
2016
"Your story is our story. Your vision, our vision."
Since 2016, we’ve been accelerating growth for businesses with first-class digital strategies, powered by Impressive minds.
Impressive was founded with a single goal: to cut through the BS and create campaigns that drive tangible performance for businesses. We wanted to be an ethical, results-driven business in a sea of cowboys, and offer brands a new way forward. A way to help retailers stay agile and keep up with the fast-paced world of digital.
We exist for every company that believes there's more to digital than CPCs. Turns out, there are a lot. From the humblest of beginnings (think:
one client and one employee), we’ve built a team of 74+ A-players that are growing brands in Australia and beyond.
We unite bold thinkers and smart marketers who work hard, learn fast, and have a drive to move forward. It’s this drive for performance and transparency that helped us to achieve international success for our first eCommerce client back in the day — and that has continued
to lead forward-thinking retailers like Kogan, Acer, Bioderma and Kookai to trust us with their growth.
With our relentless commitment to our clients, we’ve gone from strength to strength, from winning back-to-back SEMRush Awards to being crowned the fastest growing digital agency Down Under. Other agencies have even gone so far as to follow in our footsteps — a move that we take as the highest compliment.
But what truly matters to us? Working with our clients and our people define the future of digital. That’s why we’re continually pushing the boundaries to deliver long-term growth for more businesses around the world. Whether it’s through bringing in Performance Directors, partnering with industry associations like NORA and the IMAA, or expanding our presence to the US, we’re always a move ahead and a cut above.
Question the status quo. Grow faster and go further. Our hunger for success and innovation continually fuels us to change the game and carve new paths forward.
With us, the future is Impressive.
$10,000
2021
18 mesi
Sfida
The goal of this campaign was to drive traffic back to the site, increase overall revenue by 78%, and cement the brand at the front of potential customer’s minds.
Soluzione
Our plan was to target high-intent keywords on search, create and optimise content-rich category pages for organic SEO, acquire backlinks & improve site architecture.
Risultato
Overall, the integrated campaign led to a drastic increase in website traffic with an increase of 65% in sessions and 98% increase in unique users. In just one year, Luxo Living also saw a monumental 86% increase in sales compared to the previous year.
$10,000
2022
18 mesi
Sfida
Sydney Tools requested our help to: - Increase overall site traffic & rankings, beginning with areas of greatest revenue uplift opportunity including high-value categories and brands - Increase prominence of local results to drive more foot traffic to their store network
Soluzione
We increased qualified traffic and organic sales over time by improving visibility for non-branded terms. We also enhanced crawlability and indexability of content by increasing prominence of important categories in the site’s architecture and by alleviating technical issues.
Risultato
Since commencing with Impressive in late 2020, the website has experienced astronomical growth. Non-brand clicks are up 233%, non-brand impressions have grown 212% and the amount of keywords ranking in positions #1-3 have spiked by 50%.
$20,000
2020
24 mesi
Sfida
iSelects' website content was lacking depth which was hindering their ability to draw in traffic. iSelect was also experiencing an issue with using unnatural links which violated Google policies, in turn affecting their authority.
Soluzione
Impressive devised a content strategy for iSelect to create in-depth, valuable, and engaging blogs that would educate consumers on each insurance vertical. We undertook a massive backlink analysis and removed low-quality backlinks. We then built high-quality PR backlinks through rich guest blogs.
Risultato
We were able to exceed many KPIs such as achieving the #1 position for ‘health insurance’, ‘private health insurance’, and ‘pet insurance’. iSelect also reached first page rankings for other search terms such as ‘compare car insurance’ and ‘life insurance’.
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