Greenlane

Sfida

A Philadelphia-based athletic cover manufacturer partnered with Greenlane to assess its website after a re-platform and redesign. The company faced low, inconsistent online traffic on key product pages. Our team found duplicative content causing internal competition and pages with minimal info.

Soluzione

Our goal was to boost website traffic and engagement on key e-commerce pages lacking strong content and SEO tactics. Enhancing the overall buyer’s journey was crucial, as supportive resources were hard to find, missing opportunities to educate shoppers and showcase robust content for search engines.

Risultato

Strategic advisement and execution led to a 155% increase in engagement rate for the cover manufacturer, from 34.6% in Feb 2023 to 88.3% in Feb 2024. Product pages saw a 40% lift in sessions, a 44.7% rise in new users, and a 125% boost in views. Content & SEO optimization were key to these results.

Sfida

Our client, offering online healthcare education, initially partnered with us for SEO and recently added PPC services. Our audit identified structural issues, including spending 88% of the budget on Broad match keywords, which had a 77% lower CTR and 65% lower conversion rate than other match types.

Soluzione

Greenlane restructured the account using historical data. Tactics included quick optimizations for immediate performance, a keyword match type strategy for efficient traffic, revamped ad messaging to boost engagement, and testing new landing pages to increase conversion rates and lead submissions.

Risultato

In the first four months with Greenlane, the client saw a 75% increase in ad clickthrough rate, a 21% lift in conversion rate, and an 80% rise in leads, with an 18% lower CPL. These are their highest metrics in a decade. Despite the pandemic, Greenlane helped the Online University exceed lead goals.

Sfida

A billion-dollar global information and publishing company noticed a heavy decline in natural search traffic for a specific segment of its business. Greenlane Search Marketing, LLC was engaged to identify the problem and provide solutions.

Soluzione

Greenlane performed a detailed crawl of the site to locate over 80 duplicate pages for each key landing page – some of which Google indexed, while others were appropriately filtered out. We identified and removed millions of pages of varying quality.

Risultato

Within the first day of making the changes live, Google took notice, and the crawl budget quickly rose thereafter. Google was not only enjoying a better use of PageRank for ranking but also discovering more unique buried content.