Online Advantages

Search Engine Optimization by Online Advantages includes a full complement of search engine optimization and web development services and strategies that give you real, sustainable results you can see and measure, including:

The Complete Guide to SEO Auditing for People Who Don’t Know About SEO Tools

1. Install Google Analytics and Google Search Console FIRST. These Google Webmaster tools are specifically designed to give you and your web design and development team all the information you need to evaluate your site’s speed, performance, bounce rates, and other indicators.
2. Install an SEO Plugin. Some options include Yoast for WordPress or an equivalent such as Rank Math or AOISEO, depending on the platform you’re using and your budget. Always remember, though, you get what you pay for!
3. Make sure you have Expertise, Authoritativeness, and Trustworthiness (E-A-T) pages on your site. These include your About, Author Pages, Terms of Service, Privacy Policy, etc.
4. Set up Keyword Tracking for the search terms for which you want to rank. You can do this in Google Search Console and Google Analytics, but some people like to use a secondary tracker such as SEMRush, SEOptimer, or WordStream, both to compare and contrast the results and to build an extra layer of confidence in their test tool suite.
5. Make sure your website is mobile-responsive. Google prioritizes accessibility for mobile searches, so having a mobile-friendly website that works with a broad range of mobile device platforms and programming languages using good mobile SEO is crucial for ranking higher in organic search results! (Pro tip: Site templates using WordPress SEO are required to be optimized for this sort of search to earn inclusion in the WordPress database, so if you’re using an up-to-date WordPress theme template, you should be in good shape on this part.)