Sfida

Beck’s Hybrids, who was launching a new website using a different CMS platform that could cause organic rankings and traffic to decrease. They also needed to train in-house staff to increase SEO capabilities to scale SEO across the organization.

Soluzione

After completing the website SEO audit, Corey Wenger identified potential issues that would cause rankings to drop with the new website. Also, provided SEO training sessions on SEO best practices, Content optimizations, Digital PR and SEO, SEMRush and other SEO tool setup and training.

Risultato

The Marketing Department in-house SEO capabilities have increased dramatically around best practices, content optimizations, and the use of the right SEO software stack. Additionally, with the launch of the new site, Beck’s was able to mitigate any significant decreases in SEO rankings or traffic.

Sfida

Reinders had to reduce their marketing department in the first half of the pandemic. They also wanted to scale their ecommerce SEO efforts to take advantage of higher online client purchasing trends to increase annual sales revenues. To accomplish this goal, they hired Corey Wenger.

Soluzione

Wenger conducted an ecommerce site audit at Reinders’ ecommerce website to find and fix issues ranging from better URL naming conventions to data enrichment that would improve SEO rankings across top products and categories on Google SERPs.

Risultato

After implementing these changes over 18 months, Reinders achieved double-digit growth in Google search traffic! This resulted in substantial revenue growth over 18 months due to increased SEO rankings across top categories and product lines.