beMORR Multimedia Design

Sfida

Transitioning from one URL structure to another requires meticulous planning to avoid losing the visibility and authority that the website has accrued over time. Each URL redirection must be mapped to its new counterpart to ensure that search engines seamlessly transfer the existing ranking value.

Soluzione

We begin by conducting a thorough content audit to identify high-performing pages, valuable keywords, and user behavior patterns. With this data, we design a new, intuitive information architecture that enhances navigation and engagement. Content is optimized for relevant keywords and user intent.

Risultato

The enhanced user experience led to prolonged on-site sessions, decreased bounce rates, and a notable increase in page views. Organic search traffic experienced a substantial boost, translating to higher visibility on search engine results pages. Notably, key search engine rankings improved.

Sfida

Revamp website to achieve two key objectives: enhance the user experience (UI) to captivate and guide visitors seamlessly, and optimize the site's structure and content for superior search engine visibility (SEO).

Soluzione

By restructuring the website, we aim to create a more intuitive, engaging, and user-friendly platform while ensuring that our valuable content is effectively showcased, ultimately driving increased organic traffic and improving our online presence.

Risultato

Achieved an enhanced Quality Score on SEM Rush. Changes resulted in a significant increase in lead generation from the website.

Sfida

Seamlessly transitioning the website's visual identity, content, and messaging to accurately portray the new ownership's ethos and goals. The SEO challenge arises from ensuring that the revamp doesn't negatively impact the website's organic search performance.

Soluzione

Overcoming these challenges demands the synergy of creative branding strategies and technical SEO expertise, ultimately developing a revamped website that not only mirrors the new ownership's but also propels the site's search engine visibility to new heights with a new keyword content strategy.

Risultato

As a result, the website experienced an upward trajectory in search engine rankings, higher organic traffic volumes, increased user engagement, and ultimately, more conversions. This success underscored the effectiveness of aligning keyword targeting with quality content creation.