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SEMrush SEO Toolkit Learning Path

This course series will walk you through the most common SEO tasks, like link building, keyword research, and technical and on-page optimization, and teach you how to get SEO done using less time and effort with SEMrush tools. On our learning path, you’ll find everything to become a fully equipped SEO specialist!

What you will learn


SEMrush Overview Course

3 lessons30 minutes

Get acquainted with SEMrush, learn about our analytics reports and project tools, and discover the benefits that integration with third-party services will bring in a series of video lessons. Learn more

Start learning

Competitive Analysis and Keyword Research Course

8 lessons1 hour

Learn how to take the first, most important, steps in SEO -- competitive analysis and keyword research -- with SEMrush tools. These steps are indispensable in building a winning SEO strategy. Learn more


On-Page and Technical SEO Course

7 lessons1 hour

Learn how to improve and maintain your website's health, and optimize your website's content for both users and search engines with SEMrush tools to rank highly and gain more online visibility. Learn more


Link Building Course

5 lessons1 hour

Learn how to build a relevant backlink profile for your website, keeping clear of bad backlinks, as well as arrange proper internal linking, all of this with SEMrush tools. Learn more


Rank Tracking Course

2 lessons30 minutes

Learn how to evaluate your ongoing SEO campaign by tracking your website's online visibility, and analyzing Google's SERPs with the help of SEMrush tools. Learn more


Mobile, International, and Local SEO Course

8 lessons1 hour

Learn how to optimize your website when it comes to certain search engine algorithms to rank locally, globally, and on mobile devices - all of this with SEMrush tools. Learn more


Management, Reporting, and Collaboration Course

3 lessons30 minutes

Learn how to manage your projects, facilitate your team processes, and organize reporting with SEMrush tools. Learn more

Start learning

Got yourself ready for the exam? Pass it and earn your certificate!

SEMrush SEO Toolkit Exam

This exam is designed for SEO specialists with a knowledge of SEMrush. Learn more

23 questions
27 min

What’s inside the courses

What you will learn

Watch short, easy-to-digest videos full of actionable advice

Further materials

Study the specially picked materials to dive deeper

Experts’ tips

Learn from the experience of SEO professionals

Quiz questions

Test how you’ve grasped the materia

Why get certified?


Enrich your CV

By earning your certificate, you’ll show employers that you have a clear understanding of how to do SEO with SEMrush tools. You can also add the certificate to your CV and attach it to your LinkedIn profile

Backed by the certificate, official proof of your skills, you’ll have a significantly higher chance of getting a better job or earning a promotion.

About the author

The course series was prepared by a team of skilled SEMrush professionals. To provide you with the most relevant and up-to-date knowledge on SEMrush SEO tools, we designed it together with the creators of the SEO Toolkit, who know SEMrush tools better than anyone in the world!

In the 'Get Experts' Tips' section, practicing SEO experts share their tips and real-life SEO cases to help you utilize their experience in your future work with SEMrush SEO tools.

Still finding the learning path too hard? Why not brush up on SEO basics?


SEMrush Content Marketing Toolkit Course

9 lessons4 hours

Learn how to tailor your content marketing strategy with SEMrush by watching video lessons and get practical advice from digital marketing pros. Learn more

Start learning

SEMrush SEO Toolkit Course

14 lessons3 hours

Learn how to boost your SEO with SEMrush tools and get tips from practicing SEO experts in a series of free video lessons. Learn more

Start learning

Keyword Research Course with Greg Gifford

8 lessons1 hour

Learn how to conduct keyword research from prominent industry expert Greg Gifford in a series of video lessons. Learn more

Start learning