PPC Fundamentals Exam
Try our free exam on PPC fundamentals. With 35 questions, it covers all aspects of PPC, from search and display advertising to strategy and budgeting. Earn your Semrush certification today!
This exam is absolutely free. You don’t have to pay a dime.
Test your skills
Put your knowledge to the test, identify your strengths, and find your weak spots.
Don’t be afraid of failure. You can retake the exam as many times as you like.
Show off your mastery
Pass the exam and enrich your CV and LinkedIn profile with the earned certificate.
What will you be tested on?
- Module 1PPC Overview
- Module 2Strategy
How to make a PPC strategy effective and establish conversions along the funnel
- Module 3Search Advertising
How to build keyword lists and set up a search campaign
- Module 4Shopping Campaigns
How to set up Merchant Center and launch a shopping campaign.
- Module 5Display Advertising
How to optimize a display campaign and what ad formats exist
- Module 6Universal App Campaigns
How to set up Universal App campaigns and what best practices can be used for better performance
- Module 7Bidding and budgeting
How to use Conversion Optimizer and analyze the value of a click.
- Module 8Multi-Touch Conversions
The role of the home page and how branded search campaigns and remarketing can be used.
Who is this exam for?
Don’t feel enough prepared?
Take our related PPC Fundamentals Course with Joel Bondorowsky right away if you want to build up your skills or brush up on certain topics! You’ll find all the information needed to help you get prepared and succeed in passing the exam there.
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