Content Marketing Fundamentals Exam
This free exam consists of 13 questions that will check your Content Marketing skills and verify how you have learned to enrich and promote your brand online. After passing the exam, you will be awarded an official certificate proving your expertise in content marketing essentials.
This exam is absolutely free. You don’t have to pay a dime.
Don’t be afraid of failure. You can retake the exam as many times as you like.
Test your skills
Put your knowledge to the test, identify your strengths, and find your weak spots.
Show off your mastery
Pass the exam and enrich your CV and LinkedIn profile with a certificate of completion.
What will you be tested on?
- Lesson 1What is Content Marketing?
What are the basics of content marketing, its peculiarities, and purposes.
- Lesson 2How to Implement Content Marketing in Your Business
How to use creative content to promote products or services, as well as how to define the key players on any content marketing team.
- Lesson 3Business Goals of Content Marketing
What are content marketing objectives and what types of content fit best those business goals.
- Lesson 4Competitor Research
How to search for and identify your industry competitors so you can best optimize your content marketing strategy.
- Lesson 5Audience Research
How to identify your target audience so you can tailor your content campaigns to your demographic.
- Lesson 6How to Audit Your Existing Content
How to analyze your content quality and relevancy by using the SEMrush Content Audit tool.
- Lesson 7Content Ideation
How to come up with new content ideas that your target demographic with love.
- Lesson 8Content Calendar
How to create a content calendar, which is an essential piece of the puzzle for any business.
- Lesson 9Content Creation
How to create content that is focused on users' pain points and values.
- Lesson 10Optimizing Your Content
How to optimize your content for rankings.
- Lesson 11Content Distribution
How to develop a distribution approach that will get your content noticed.
- Lesson 12How to Measure Content
How to measure your content performance, so that you can determine whether your content marketing strategy was actually worth your while.
- Lesson 13Advanced Content Tips
How to repurpose and reuse existing content, how to make it more “linkable” and lead generating.
Who is this exam for?
Whether you’re already competent in content marketing, or you're just on your way to proficiency, take this exam to document or just check your level of knowledge.
Don’t feel enough prepared?
Take the accompanying Content Marketing Fundamentals Course with Ashley Segura right away if you want to hone your skills and learn how to use content to complement and promote your brand, or just brush up on certain topics! You’ll find all the information needed to help you get prepared and pass the exam there.
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