Competitor Analysis with SEMrush Exam
Learned a lot from our Competitor Analysis Course? Test your competitive research skills in this free online exam, and, if successful, earn your certificate to prove and show off your knowledge.
This exam is absolutely free. You don’t have to pay a dime.
Test your skills
Assess your knowledge, identify your strengths, and find your weak spots
Don’t be afraid of failure. You can retake the test as many times as you like
Show off your mastery
Pass the test and enrich your CV and LinkedIn profile with the earned certificate
What will you be tested on?
- Lesson 1Intro to Competitive Analysis
You'll be asked about what competitor research is, why it's worth conducting, and how it can benefit your brand. You'll be also tested on the basic functionality of the SEMrush Competitive Research toolkit.
- Lesson 2Competitive Landscape and Market Trends
You'll be questioned on the methods of finding your most relevant and direct competitors. Then, your knowledge of how to assess their strengths and vulnerabilities, and how to build a plan based on their marketing choices will be tested.
- Lesson 3Benchmarking
You will be asked about how to establish benchmarks for your brand based on your competitors, and how to interpret them. You will also need to answer questions on how to do bulk analysis as well as one-on-one competitor reviews.
- Lesson 4Analyzing Competitor Web Traffic and Online Strategies
You'll be tested on how to define your competitors' top-performing pages and how to borrow their best practices from their lessons learned. You'll also be asked about how to audit their audiences and how to find the best channels to reach them.
- Lesson 5Auditing Competitor Strategies and Execution
There will be questions regarding the assessment of your competitors' strategies and performance across organic search, paid search, social media, and PR.
- Lesson 6Who's Competing With You?
You'll be tested on how to determine your most direct competitors based on how closely aligned they are with your core brand, offerings, and messaging channels, as well as understand who's competing with you in what channel.
- Lesson 7Reporting
You'll need to demonstrate your practical knowledge of the SEMrush Competitive Research toolkit to create your pitch decks, presentations, and reports, as well as to manage your projects and auto-generated reports effectively.
Who is this exam for?
If you’re a competitive analysis guru, or you’re just on your way to proficiency, take this exam to document or just check your level of knowledge.
Don’t feel enough prepared?
Take the accompanying Competitor Analysis Course with Navah Hopkins right away if you want a refresher on competitive market analysis! You’ll find all the information needed to help you get prepared and pass the exam there.
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