Free online courseHow to Sell on Amazon: The Ultimate Step-by-Step Guide with Robyn Johnson
Learn how to get started and successfully launch products on Amazon with Robyn Johnson - one of the US' leaders on the topic of selling on Amazon.com, who started with $100 and in 4 years grew her business to the seven-figure mark, now focusing on brands generating $100,000 - 5,000,000 a year in e-commerce.
Sellzone is a toolkit for Amazon’s business growth powered by Semrush which consists of 4 tools:
Analyze your and competitors traffic in details
Listing Quality Check
Get the most detailed check for listings with advice on what to improve
Be covered 24/7 with automated listings monitoring and notifications
Increase conversions by A/B testing images, titles, descriptions, and prices
How to Sell on Amazon: Course Contents
Lesson 1. Opening Your Amazon Seller Central Account
Learn everything you need to know to open your Amazon Seller Central account and become verified.
Lesson 2. A Tour of the Amazon Seller Central Platform
A quick tour of the Amazon Seller Central Platform and where to find all of the important information you will need when selling on Amazon.
Lesson 3. The Anatomy of a Listing
Robyn will show you what an Amazon listing consists of and best practices to help you sell more products
Lesson 4. How to List Products on Amazon
Learn the basics that you'll need to know before creating listings on Amazon.
Lesson 5. Listing Against Existing Listings on Amazon
Find out how to list your product on Amazon when there is an existing listing. Robyn will show you step by step what you need to do to make sure your listing matches.
Lesson 6. How to Create a New Listing on Amazon Seller Central
In this lesson, Robyn will discuss what you need to create a new listing from scratch on Amazon.
Lesson 7. How to Successfully Launch a Product on Amazon
Discover what it takes to successfully launch a product on Amazon with reviews, incentivizing buying and how to drive traffic to your listing.
Lesson 8. The Importance of Split Testing Your Amazon Listing
Learn how to successfully start split testing your listing with different copy, images and ads on a regular basis to make sure you are maximizing your conversion rate.
Lesson 9. Parent-Child Variations on Amazon
Understand parent-child variations on Amazon and how you can use variations to get more sales.
Lesson 10. Amazon Special Programs - Giving Your Product An Advantage
Discover how special programs on Amazon can help maximize your sales, get more reviews, and expand your marketing.
Lesson 11. The Role of Reviews on Amazon
After this lesson you will understand the importance of reviews for your product, and what you can and can't do to get more reviews.
Lesson 12. Keeping Your Listing Active on Amazon
Learn how to keep your Amazon account healthy and what metrics you need to track to make sure Amazon won't suspend your account or remove your listings.
Exclusive video lessons with Amazon advertising and listing optimization expert Robyn Johnson
Learn Amazon seller best practices in just 1 hour
The course is 100% free. Use your free Semrush account to access all the lessons!
Who is this course for?
This is the course for you if you want to start selling products on Amazon, or are already selling products but aren’t seeing the success you think you should have.
About the author
Robyn Johnson is a world-renowned Amazon consultant and expert and SEO of Marketplace Blueprint, a marketing agency specializing in marketing on Amazon.
She has the trust and respect of the Amazon reseller community for providing no fluff, high-quality, and accurate coaching and coursework for the Amazon marketplace.
Watch easy-to-follow video lessons.
Study the handpicked materials to dive deeper.
Test what you've learned.
What to do after the course
Get certified by Semrush
After you've completed the course, you can take the How to Sell on Amazon exam and earn a personalized certificate.
Alternatively, if you feel that you have enough knowledge of how to sell on Amazon, you can go straight to the exam. Once you pass, you'll earn a certificate as evidence of your proficiency, and you can share your expertise on your CV and LinkedIn profile.
Let’s get started!
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