Send Feedback
FREE online SEO courseCompetitive Analysis and Keyword Research Course
This course will teach you how to carry out competitive analysis and perform keyword research, crucial steps in your SEO, with the help of SEMrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the SEMrush SEO toolkit.
7 lessons
Exclusive video lessons with passionate digital marketer Ashley Ward
1 hour
Learn how to carry out competitive analysis and conduct keyword research with SEMrush tools
100% free
The course is 100% free. Save your money for your future marketing activities
Competitive Analysis and Keyword Research Course Contents
Module 1. Competitive Analysis
Knowing your competition helps you succeed. Learn how to carry out a complete competitive analysis in this module. You will find out how to understand your competition, analyzing strengths and weaknesses in their keyword and backlink profiles, and content strategy.
Module 2. Keyword Research
Properly researching keywords can make or break an SEO campaign. In this module, you'll master the art of researching keywords and selecting those that will give you the best ranking on the SERPs. It will help you outperform the competition like never before.
Key points of the module:
Who is this course for?
If you want to learn how to carry out competitive analysis and keyword research, saving time and effort with SEMrush suite, then this is the best course for you. You’ll be guided through all the necessary tools in a series of free video lessons.
About the author
This course was prepared by a team of skilled SEMrush professionals. To provide you with the most relevant and up-to-date knowledge, we designed it together with the creators of SEMrush, who know it better than anyone in the world!
Lesson structure
Video lessons
Watch easy-to-follow video lessons
Read further
Study the specially picked materials to dive deeper into the topic
Quiz
Test what you’ve learned
What to do after the course
Get certified by SEMrush
Try to pass the Competitive Analysis and Keyword Research Course test and earn your personalized certificate.
If you already have sufficient knowledge of the tools, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you’ll earn a certificate, proof of your SEMrush mastery.
Let’s get started!
You might also like
Keyword Research Course with Greg Gifford
8 lessons1 hour
Learn how to conduct keyword research from prominent industry expert Greg Gifford in a series of video lessons. Learn more.
Start learningOn-Page and Technical SEO Course
7 lessons1 hour
Learn how to improve and maintain your website's health, and optimize your website's content for both users and search engines with SEMrush tools to rank highly and gain more online visibility. Learn more.
Start learningLink Building Course
5 lessons1 hour
Learn how to build a relevant backlink profile for your website, keeping clear of bad backlinks, as well as arrange proper internal linking, all of this with SEMrush tools. Learn more.
Stay in the know
As soon as the course is ready, we will send you the notification on
Competitive Analysis and Keyword Research Course
7 lessons1 hour
Learn how to take the first, most important, steps in SEO -- competitive analysis and keyword research -- with SEMrush tools. These steps are indispensable in building a winning SEO strategy. Learn more.
You are going to start the !
Before you start, review the information below:
Certify your team request
Want to rest assured that your employees’ knowledge of the SEMrush toolset is up to the mark?
If you’re interested in making a request, please leave your email.
Become a contributor
Want to join the SEMrush Academy expert community? You will have the opportunity to reveal your own tips and tricks on SEMrush tools. If you’re interested, leave your email.