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FREE online SEO courseCompetitive Analysis and Keyword Research Course
This course will teach you how to carry out competitive analysis and perform keyword research, crucial steps in your SEO, with the help of SEMrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the SEMrush SEO toolkit.
7 lessons
Exclusive video lessons with passionate digital marketer Ashley Ward
1 hour
Learn how to carry out competitive analysis and conduct keyword research with SEMrush tools
100% free
The course is 100% free. Save your money for your future marketing activities
Competitive Analysis and Keyword Research Course Contents
Module 1. Competitive Analysis
Knowing your competition helps you succeed. Learn how to carry out a complete competitive analysis in this module. You will find out how to understand your competition, analyzing strengths and weaknesses in their keyword and backlink profiles, and content strategy.
Key points of the module:
Getting the big picture
Market research and benchmarking
Organic search
Gap analysis
Content benchmarking
Module 2. Keyword Research
Properly researching keywords can make or break an SEO campaign. In this module, you'll master the art of researching keywords and selecting those that will give you the best ranking on the SERPs. It will help you outperform the competition like never before.
Key points of the module:
Researching keywords
Picking easy-to-rank-for keywords
The Solution to 'Not Provided'
Who is this course for?
If you want to learn how to carry out competitive analysis and keyword research, saving time and effort with SEMrush suite, then this is the best course for you. You’ll be guided through all the necessary tools in a series of free video lessons.
About the author
This course was prepared by a team of skilled SEMrush professionals. To provide you with the most relevant and up-to-date knowledge, we designed it together with the creators of SEMrush, who know it better than anyone in the world!
Lesson structure
Video lessons
Watch easy-to-follow video lessons
Read further
Study the specially picked materials to dive deeper into the topic
Quiz
Test what you’ve learned
What to do after the course
Get certified by SEMrush
Try to pass the Competitive Analysis and Keyword Research Course test and earn your personalized certificate.
If you already have sufficient knowledge of the tools, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you’ll earn a certificate, proof of your SEMrush mastery.
Let’s get started!
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