Il tuo browser non è aggiornato. Il sito potrebbe non essere visualizzato correttamente. Ti invitiamo ad aggiornare il tuo browser.

Semrush academy logo

FREE online SEO courseCompetitive Analysis and Keyword Research Course

This course will teach you how to carry out competitive analysis and perform keyword research, crucial steps in your SEO, with the help of SEMrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the SEMrush SEO toolkit.

7 lessons

Exclusive video lessons with passionate digital marketer Ashley Ward

1 hour

Learn how to carry out competitive analysis and conduct keyword research with SEMrush tools

100% free

The course is 100% free. Save your money for your future marketing activities

Competitive Analysis and Keyword Research Course Contents

  • Module 1. Competitive Analysis

    Knowing your competition helps you succeed. Learn how to carry out a complete competitive analysis in this module. You will find out how to understand your competition, analyzing strengths and weaknesses in their keyword and backlink profiles, and content strategy.

  • Module 2. Keyword Research

    Properly researching keywords can make or break an SEO campaign. In this module, you'll master the art of researching keywords and selecting those that will give you the best ranking on the SERPs. It will help you outperform the competition like never before.

Who is this course for?

If you want to learn how to carry out competitive analysis and keyword research, saving time and effort with SEMrush suite, then this is the best course for you. You’ll be guided through all the necessary tools in a series of free video lessons.

About the author

This course was prepared by a team of skilled SEMrush professionals. To provide you with the most relevant and up-to-date knowledge, we designed it together with the creators of SEMrush, who know it better than anyone in the world!

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Read further

Study the specially picked materials to dive deeper into the topic

Quiz

Test what you’ve learned

What to do after the course

Image

Get certified by SEMrush

Try to pass the Competitive Analysis and Keyword Research Course test and earn your personalized certificate.

If you already have sufficient knowledge of the tools, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you’ll earn a certificate, proof of your SEMrush mastery.

Let’s get started!

You might also like

SEO

Keyword Research Course with Greg Gifford

8 lessons1 hour


Learn how to conduct keyword research from prominent industry expert Greg Gifford in a series of video lessons. Learn more.

Start learning
SEMRUSH TOOLS

On-Page and Technical SEO Course

7 lessons1 hour


Learn how to improve and maintain your website's health, and optimize your website's content for both users and search engines with SEMrush tools to rank highly and gain more online visibility. Learn more.

Start learning
SEMRUSH TOOLS

Link Building Course

5 lessons1 hour


Learn how to build a relevant backlink profile for your website, keeping clear of bad backlinks, as well as arrange proper internal linking, all of this with SEMrush tools. Learn more.