FREE online SEO courseBacklink Management Course with Greg Gifford
For 16 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short specialized course, you’ll learn all about backlink management and link building.
Exclusive video lessons with recognized industry expert Greg Gifford
Learn how to manage and build links in just 1 hour
The course is 100% free. Save your money and use it on your own SEO efforts.
Lesson 1. Backlink management basics
In this lesson, Greg instructs on the basics of SEO backlinks and why SEO and backlinks are one of the cornerstones of online success. You'll learn about backlink management and link building, and find out why they're an important piece of the SEO puzzle.
Lesson 2. Types of links
Learn about the different types of backlinks in SEO and which of them deserve your attention as you create content that excels.
Lesson 3. Link research
Greg shows you how to do effective backlink research and why it's key to backlink management. Finding high-quality backlinks is your goal. In this lesson, you will find the tools that can help you with this.
Lesson 4. Competitive analysis
In this lesson, you'll learn how to find competitors' backlinks, how to do SEO backlink analysis on them, and how to use that information to develop your own SEO backlink strategy.
Lesson 5. Penalty recovery
In this backlinks SEO tutorial, you'll find out how to stay clear of trouble with Google and what to do if you accidentally get penalized.
Lesson 6. Link building strategies
Learn how to structure a well-designed SEO backlink strategy as Greg takes you through tactics that work for SEO professionals.
Lesson 7. Link building campaign
You need to have an organized link building campaign to get the quality backlinks you're looking for. Learn here how to structure your campaign for success.
Who is this course for?
It’s for anyone who builds links -- whether you’re an advanced marketer who’s been building links for years, or you’re brand new to the game and you want to learn more about managing links. Upon course completion, you’ll be able to actually conduct your own day-to-day link building campaign.
About the author
Greg Gifford is an experienced SEO consultant specializing in Local SEO. He is the Vice President of Search at SearchLab, a local SEO and PPC agency located in Chicago, IL. With over 17 years of experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.
Watch easy-to-follow video lessons
Study handpicked materials to dive deeper
Test what you’ve learned
What to do after the course
Get certified by Semrush
After completing the course, you'll have all the necessary knowledge to take and pass the Backlink Management exam.
If you already feel prepared, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, which is proof of your knowledge of link management concepts.
Let’s get started!
You might also like
SEO Fundamentals Course with Greg Gifford
31 lessons4 hours
Learn all that you need to know about SEO from prominent industry expert Greg Gifford in a series of video lessons. Learn more.
Keyword Research Course with Greg Gifford
8 lessons1 hour
Learn how to conduct keyword research from prominent industry expert Greg Gifford in a series of video lessons. Learn more.
Mobile SEO Course with Greg Gifford
7 lessons1 hour
Take this course to start thinking mobile first and learn how to top the rankings in mobile searches — course professor Greg Gifford will teach you how! Learn more.
Backlink Management Course with Greg Gifford
7 lessons1 hour
Learn all about backlink management and link building from prominent industry expert Greg Gifford in a series of video lessons. Learn more.
You are going to start the !
Before you start, review the information below:
Certify your team request
Want to rest assured that your employees’ knowledge of the SEMrush toolset is up to the mark?
If you’re interested in making a request, please leave your email.
Become a contributor
Want to join the SEMrush Academy expert community? You will have the opportunity to reveal your own tips and tricks on SEMrush tools. If you’re interested, leave your email.