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FREE online SEO courseBacklink Management Course with Greg Gifford

For 16 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short specialized course, you’ll learn all about backlink management and link building.

7 lessons

Exclusive video lessons with recognized industry expert Greg Gifford

1 hour

Learn how to manage and build links in just 1 hour

100% free

The course is 100% free. Save your money and use it on your own SEO efforts.

Course Plan

  • Lesson 1. Backlink management basics

    In this lesson, Greg instructs on the basics of SEO backlinks and why SEO and backlinks are one of the cornerstones of online success. You'll learn about backlink management and link building, and find out why they're an important piece of the SEO puzzle.

  • Lesson 2. Types of links

    Learn about the different types of backlinks in SEO and which of them deserve your attention as you create content that excels.

  • Lesson 3. Link research

    Greg shows you how to do effective backlink research and why it's key to backlink management. Finding high-quality backlinks is your goal. In this lesson, you will find the tools that can help you with this.

  • Lesson 4. Competitive analysis

    In this lesson, you'll learn how to find competitors' backlinks, how to do SEO backlink analysis on them, and how to use that information to develop your own SEO backlink strategy.

  • Lesson 5. Penalty recovery

    In this backlinks SEO tutorial, you'll find out how to stay clear of trouble with Google and what to do if you accidentally get penalized.

  • Lesson 6. Link building strategies

    Learn how to structure a well-designed SEO backlink strategy as Greg takes you through tactics that work for SEO professionals.

  • Lesson 7. Link building campaign

    You need to have an organized link building campaign to get the quality backlinks you're looking for. Learn here how to structure your campaign for success.

Who is this course for?

It’s for anyone who builds links -- whether you’re an advanced marketer who’s been building links for years, or you’re brand new to the game and you want to learn more about managing links. Upon course completion, you’ll be able to actually conduct your own day-to-day link building campaign.

About the author

Greg Gifford is an experienced SEO consultant specializing in Local SEO. He is the Vice President of Search at SearchLab, a local SEO and PPC agency located in Chicago, IL. With over 17 years of experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Read further

Study handpicked materials to dive deeper

Quiz

Test what you’ve learned

What to do after the course

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Get certified by SEMrush

After completing the course, you'll have all the necessary knowledge to take and pass the Backlink Management exam.

If you already feel prepared, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, which is proof of your knowledge of link management concepts.

Let’s get started!

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